Bytes Document Solutions and Xerox have announced they will be extending their sponsorship contract with the Golden Lions Rugby Union (GLRU) for an additional three years. This includes the title sponsor for the Currie Cup and associative sponsor for the Super Rugby, and will see the Xerox brand firmly visible on the front and back of the jersey.
Xerox’s primary affiliation with the GLRU began in 1993, and the two organisations have experienced many incredible moments since then, the most recent being the Lions’ dominant run to the Super Rugby final earlier this year.
“We are extremely proud to continue our partnership with one of the most successful rugby franchises in the country and we continue to be impressed by the team’s exciting and attacking brand of rugby,” says Johan Basson, CEO of Bytes Document Solutions. “It is certainly no surprise to us that so many of the players have had the opportunity to demonstrate their abilities with the Springboks this year. I think this is a clear indication that we can expect even greater things from this team in the next three years, and we are once again proud to give back to sport in South Africa.”
Basson says Xerox and the GLRU share many attributes – both have a long and proud history, they are equally committed to exceptional performance, and they share a willingness to go the extra mile to achieve success. It is these common qualities, he adds, that make Xerox more than a sponsor, and it is that culture of excellence and performance that makes these two organisations genuine and equal partners.
Rudolf Straeuli, CEO of the GLRU, says he is thrilled that Xerox has decided to put its ongoing trust in the Lions brand.
“Achieving success takes skill, flair and the application of many hours of hard work, as the Golden Lions players are well aware. It also requires funding, and it is here that Xerox assists us greatly.
We are pleased to have them back on board with us for an additional three years, and being assured of their long-term commitment will help to provide us with the springboard to reach even greater levels of success,” adds Straeuli.
Basson points out that since sport offers a path to employment for those youngsters talented enough to make the grade, he is delighted that Xerox’s commitment over the next few years will be able to assist the GLRU in genuinely making a difference in people’s lives.
“If I look at the team and the management that is in place at Emirates Airlines Park today, it is evident that the future for the GLRU is a bright one. We are looking at a team that effectively blends youth and experience into a unit that is formidable, reliable, resilient, adaptable and constantly evolving with the future in mind,” Basson concludes.