You had a plan – but like many others inside and outside the print industry, recent events have forced you to re-evaluate, re-strategise and, in many cases, reconfigure for a future that looks very different than it did only a year or two ago.
Although the print industry reported a 13% decline in revenue in 2020, the pandemic drove an 8% increase in the share of digital pages versus offset.
Thank you for reading this post, don't forget to subscribe!For many operations, the long-run, bread-and-butter offset jobs of the past are waning, to be replaced by a more diverse mix of shorter jobs requiring multiple print technologies and finishing, along with a higher demand for specialty applications.
Remaining profitable requires serving traditional markets more efficiently and cost-effectively while acquiring new, growth driving capabilities that can manage the flood of smaller, fast-turn jobs.