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Digital Express moves upmarket with Xerox

Cape-based commercial printer wins nationwide business with consistent Xerox quality.
Digital Express, one of Cape Town’s largest commercial printers, has purchased two Xerox Versant 2100 digital colour presses from Cape Office Machines, on the back of winning a number of national retail and hospitality printing accounts. Cape Office Machines was the first authorised Xerox dealer in South Africa, and works closely with Bytes Document Solutions as one of the largest Xerox resellers in the Western Cape.
From student walk-ins to precision printing for some of South Africa’s top brands, Digital Express has grown its business – and shop floor – more than 400% since opening its doors in Rondebosch, Cape Town eight years ago.
“We’ve come a long way since the ‘shop’ first opened in Rondebosch,” says Digital Express managing director Dale Clay. “Moving to Cape Town’s high street gave us a much-needed boost, but also forced us to consider far more sophisticated printing equipment, starting with a Xerox 5000 and subsequently the Xerox X1000 digital press, which served us well until now.”
The Xerox Versant 2100 press was chosen for its new levels of sophistication and automation, accurate front-to-back registration, Production Accurate Registration (PAR), excellent image quality through built-in colour management technologies and ultra HD image quality.
Xerox digital presses have already been proven to deliver vibrant image resolution at 2 400×2 400 dpi for excellence and uniformity. The Xerox Versant 2100 Press’s ultra HD resolution has now introduced increased RIP resolution, sending data to the press at up to 1 200×1 200×10. It supports media between 52gsm and 350gsm, auto-perfecting all weights.
“While we’re still servicing a large number of walk-in customers looking for standard business stationery and low-volume digital printing, the bulk of our business has shifted to higher-end promotional and point-of-sale printing – including tent cards, wobblers, swing tags and price hangers – for some of South Africa’s largest retail chains and restaurants,” says Clay. “We complement these products with large-format in-store-banners, table displays and entry boxes, and thus offer a complete end-to-end service: from design to print, courier delivery and installation, anywhere in the country.”
Clay says the shift to upmarket commercial work goes hand-in-hand with tighter deadlines, so the company’s ability to meet the demands of time-sensitive projects like seasonal sales and weekly in-store promotions is absolutely critical. “We simply can’t afford even the smallest amount of downtime, so running a single digital press for the bulk of our display products is simply not an option.”
Cape Office Machines director Marco Ortelee says a multi-machine approach is the logical next step for commercial printers moving to the higher end of the market.
“It makes business sense, not only for production capacity but, more importantly, for redundancy,” says Ortelee. “While Xerox machines are renowned for their reliability, they’re not infallible, and like any other machine with moving parts, they need to be maintained. Running two Versant presses in parallel means one press can be taken offline for maintenance without affecting production. It also means less overtime, and running identical machines makes them easier to use for the teams in charge of production.”
Since installing the dual Versant machines, Clay says the company’s operating costs have definitely come down.
“Even though we have other machines capable of producing consistent colour output, shifting to a different model would have slowed us down, and in our business, time is costly,” he says.
“Switching between formats – from digital to litho, for example – introduces even more complexity, so the advantages gained by having two identical high-volume digital machines is negated to some extent. We wanted to avoid that scenario entirely, and it’s already paying dividends with the work we’re producing.”