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Blitsdruk creates brilliant colour and WOWs customers with the Xerox Iridesse


As part of its on-going commitment to continuous advancement in digital production technology, Blitsdruk, a long-standing, valued Xerox customer has announced its investment in the Xerox Iridesse.

This announcement was made at the Blitsdruk Iridesse Launch where over 80 guests attended. Blitsdruk is an all-round print design service printer in George and the Garden Route, and after 15 years as a Xerox user, have once again reaffirmed its confidence in the Xerox brand.

The Xerox Iridesse investment is in line with an increase in demand by customers for more vibrant colour finishing techniques. This is also in response to the continued growth in digital printing technology, as more advancements are being made in the industry.

“The Iridesse is a game changer”, says LJ Rossel, owner of Blitsdruk, “printing 6 colours in one pass. We can now offer complex printing with greater productivity and the highest image quality. It is a great addition to our existing Xerox digital range and a greater return on our investment.”

“Due to the continual growth and progress of George and the Garden Route, Blitsdruk has always endeavoured to stay ahead of digital print technology. The purchase of the Xerox

Iridesse Colour Press is an example of this commitment and the introduction of metallic gold, silver, white and clear digital printing is a welcome first for the Southern Cape.

Our clients have come to expect a very high standard, and Blitsdruk delivers every time. Blitsdruk has also enabled its customers to differentiate themselves by adding Web-2-Print facility to their services and creating additional value by opening new revenue streams for their customers businesses.

We can meet all our customers’ requirements giving ultra HD resolution and unmatched value.

With the increase in customer demand, this investment will allow Blitsdruk to increase our capacity to not only handle the work flow, but also allow us to add more brilliance to our clients work. I am confident of the growth that the Xerox Iridesse will generate for our business and know that this year is going to be one of great opportunity”, adds Rossel.

The Xerox Iridesse Production Press combines the value of highly-automated, agile digital production with exceptional image quality and jaw-dropping embellishment effects, making it easier to unleash the potential of print and achieve remarkably brilliant results.

Whilst its four-colour print quality is outstanding, it’s only the beginning of what the Xerox Iridesse can do.  This is a press that is built to run up to six metallic colours, a rainbow of iridescent palettes to create stunning brochures, postcards, catalogues and posters that truly sparkle.

Commenting on Blitsdruk’ s investment, Brent Farndon, Member – Xerox Southern Cape (Copy X Business Solutions CC) who sold the Xerox Iridesse says, “We are proud to have the loyalty of Blitsdruk and will continue to work hard to achieve the goal which unites us to them: achieving excellence together.”

This new production press provides Blitsdruk with the potential to offer enhanced digital printing in house and increase their capacity and capabilities. It signifies their intent to be a pioneer in the digital production space in the country and on the continent. Forward looking businesses like Blitsdruk can see that adding value and differentiation makes great business sense, both for them and their clients, and puts them at the leading edge.

We look forward to continuing our relationship with Blitsdruk and seeing them benefit from the Xerox market leading technology.

The Xerox Iridesse Production Press has won a top prize at the 2019 European Digital Press Association Awards, taking home the EDP Cut Sheet Printer Award for Innovation in Digital Production.

Watch the video below